Diamonds  ·  Jewelry  ·  Engagement Rings  ·  Wedding Bands  ·  Watches  ·  William Henry Knives

Jewelry Store Mission

Although providing value to jewelry and diamond customers is of paramount importance to the Ruback family, customer service is even more important to them. By employing only family members, Ruback and Company can simultaneously keep costs low and service high. The Rubacks do not believe that high-pressure sales tactics make for happy jewelry purchasers. Rather, the Ruback family enjoys spending lots of time with customers to make sure that they feel entirely comfortable with whatever decision they may choose to make. The Rubacks are not pleased until their jewelry and diamond customers are pleased.

The Ruback family often spends hours helping customers pick out the perfect diamond. The Rubacks combine vast diamond experience with a high level of patience not possible in a fast-paced jewelry store. The Rubacks see themselves as teachers rather than as salespeople. . . and many customers send their friends and family to the Rubacks for a thorough diamond education. The Rubacks are always flattered when given the opportunity to answer questions about diamonds.

Ruback and Company does not spend money on advertising like many Kansas City jewelry stores. Instead, the Ruback family relies upon happy customers who refer their friends and family. This, of course, has the added benefit of keeping Ruback and Company’s expenses much lower than most other Kansas City jewelry stores.